I. Hi Joel, (use first name). This is (your name). You have been a terrific (consistent) giver to this campaign - thank-you! - it is important that you see the difference your giving has made. Let's meet Tuesday at 2...
I would consider it an honor to see you face to face. I only agreed to see three people and I chose you. How about tomorrow?
After three tries, ask when it is convenient for them.
II. Thank you for meeting with me. You have been a terrific supporter of this campaign, can you tell me why?
If donor detours to issues that bother them use the 3 F's. (Find,feel,found). For new prospects ask; we would like you to be a supporter of this campaign...what are your special Jewish interests?
III. Recap concerns/interests
IV. Emphasize the importance of their interests.
V. Mention three examples of successful activities, local and overseas.
VI. Closing- "This is not the ordinary campaign conversation that we have every year. We are at a very emotional time in our history. We are asking all of our donors to reach far and do more right now. We are asking you to expand your financial commitment by 10% to increase your Annual Campaign gift to secure our Jewish services both locally and overseas.
VIII. Thank you (no matter the amount). That makes your pledge $________. You have made a big difference. You must feel very good.
IMPORTANT LAST STEP
IX. E-mail (email@example.com) or call 530-3223 with your pledge results as soon as possible.