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Solicitation Guide

1. Prepare Yourself, Know Your Prospect

  • lead by example:Make your commitment;be ready to discuss it.
  • identify what motivates you and your willingness to involve others.
  • learn about your prospects philanthropic desires "hot"buttons.

2.Appointment Making

  • send a post card alerting donor of your call.
  • telephone to make the appointment.  The goal is to make them want to see you face-to-face.
  • establish why you're calling, speak as a peer, on a first name basis.
    ask for a specific meeting time.

3.The Meeting

  • be confident, open, relaxed. Convey your pride, passion and purpose.
    seek common ground.
  • stress the Jewish connection.
  • talk about both your roles; doing and giving are mitzvot.
  • know the "Case" facts. Be ready with dreams and needs.
  • when you have touched their heart go on to the ask.

4.The Ask

  • people most often don't know what a "good" gift is.
  • suggest the "consider" amount.
  • avoid words like "should", "must".
  • after mentioning the amount, say nothing. Wait for the response.

5.Negotiations

  • the 3Fs work- "I know how you feel, I felt that way too and I have found."
  • unanswered questions, say you will send the information.
  • you are asking on behalf of thousands of Jews around the world:fulfilling hopes and needs of Jews everywhere.

6.Confirmation

  • go over payment options.
  • give a heart felt thank-you no matter the outcome.
  • follow up with written thanks.
  • record what you've learned and call in or e-mail in results.