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Media Tips
  1. Keep it Simple. Don't Give long convoluted historical
    explanations.
  2. Be brief.
  3. Use images and analogues to involve emotions.
  4. Be authentic, "I was in Israel..."
  5. Be authoritative, quote objective sources.
  6. Consider your audience. Try to stay within the presenters
    politics, style, etc...
  7. Be inventive. Don't just write on Middle East issues or call
    Radio programs when they bring up that topic. Think of
    pro- Israel things to say  for all kinds of contexts.
  8. Support and reinforce pro-Israel statements.
  9. Be sure your submissions make sense as a stand-alone
    piece. The readers will not have the original piece that
    you are replying to. Make sure you reference items.
  10. Don't be insulting.